AdEx Wallet and the Next Frontier

This article was first published on The AdEx Blog - Medium

With the announcement of AdEx Wallet, we would like to share a few words about our company’s direction

This past week, we announced the launch of a new product by AdEx Network: AdEx Wallet. The wallet is a revolutionary tool that lets people easily get into cryptocurrency and DeFi without having previous experience.

To us, this is a brand new direction. Up until now, we have been focusing on our advertising platform, on the economics of our native token ADX and on AdEx Staking. We will continue developing these products.

However, it’s time to take a broader look at the AdEx ecosystem and find ways to grow it and expand into new horizons. Our user base, our community and our team have been growing sustainably. We now have the luxury to explore and create new opportunities to make our small AdEx universe — and the crypto world in general — better.

We are thrilled to embark on this journey and we’re positive that we will deliver a product that will greatly help non-crypto people join the crypto revolution.

Why did we decide to create AdEx Wallet

Working on a blockchain product means that our entire team is very involved in everything crypto. We use various crypto and DeFi tools all the time. Even with our experience in the industry, we sometimes find ourselves struggling with suboptimal flows, designs and overall user experience. We also find the learning curve of keeping up with everything new is very demanding, and this is very discouraging for people who are not familiar with cryptocurrencies and blockchain.

We’d rather be a part of the solution and not part of the problem. That’s why we decided to create a tool that is simple and intuitive, yet powerful enough to bring the most of DeFi to all crypto and non-crypto people.

We ...

To keep reading, please go to the original article at:
The AdEx Blog - Medium

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