This article was first published on eosio - Medium
#BuiltOnEOSIO: FITBLOX Puts Users in Control of Their Fitness — And Their Data
Co-founder and CEO Peter M. Dray tells Block.one about his Wyoming, USA-based team’s vision of combining secure fitness-tracking technology and incentive-based social media
How would you describe your dApp?
Peter M. Dray: FITBLOX is at the intersection of user-monetized social media and secure fitness-tracking technology. The FITBLOX dApp will enable users to control their own data and content by providing access to secure fitness-tracking technology merged with an immersive, incentive-based social media experience. Our dApp will leverage Delegated Proof of Stake (DPoS) as the basis for our stake-weighted voting system, which will enable content creators to be rewarded by the community for sharing useful content. FITBLOX will offer users access to a symbiotic marketplace for Health & Fitness products and content, creating a 360° user experience.
Where did your initial idea come from?
Peter M. Dray: In 2017, when work began on FITBLOX, it was our belief that incentive-based rewards models that “pay” users for creating and curating content were the future. We identified two major problems with existing social media apps: security and censorship. Simultaneously, we identified a huge opportunity in the Health & Fitness sector. With 200 million users globally, fitness apps represented one of the fastest growing categories. The 2018 Under Armour Myfitnesspal breach that exposed the personal data of 150 million users gave credence to our hypothesis that bad actors wanted to exploit this data. The synergy of these concepts led us to develop FITBLOX, which lets users track their fitness goals, share their journey with others, and be rewarded for demonstrating and encouraging inspired healthy behavior.
Can you introduce your team and tell us what makes it special?
Peter M. Dray: I’m Peter M. Dray, our CEO. Brian Hazan is our Chief Operating Officer, Brandon Parker ...
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