This article was first published on Centrality - Medium
Why should a user have to forgo protecting their personal information to access the apps that they use in their daily lives? Not anymore. Centrapass has integrated Doughnuts into their architecture to ensure that users opt-in to share only relevant information. Here’s how they did it:
Centrapass is a Centrality venture that is solving the big data problem for inflight entertainment. Their client was collecting personal information about travellers during the flight, but this information was being stored by third party servers, which leaves them vulnerable to a hack. Their client also had issues accessing and analysing the information, which was problematic due to the limited lifespan of the data. Lastly, once the traveller disembarked the plane they had no way to access their journey through the country.
Despite new regulations like GDPR, a significant portion of data collection occurs without user consent or knowledge. In response to this, CentraPass advocates for a different approach — why not just ask for it? By engaging users directly on transparent terms, market research companies still gain vital insights, and users protect their identity — it’s a win-win.
How are they using Doughnuts?
CentraPass has come up with a digital travel ID solution that saves travellers time and simplifies travel. It helps tourism businesses personalise their customer experience and capture more value, but also requires the authorisation of the user and keeps their identity details anonymous to ensure their privacy.
The solution enables users to store, own and control their personal preferences on their mobile. They can then scan a QR code on the back of their seat and grant the airlines access to their personal preferences during their travel, without sharing anything else about themselves.
Why Use Doughnuts?
Doughnuts are like a decentralised cookie, because unlike centralised cookies, either the issuer of the Doughnut, or the receiver can revoke the ...
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Centrality - Medium