This article was first published on Viberate - Medium
Better data beats more data, but we went for both with our latest update.
A couple of months ago, our team did an interview with Beatport CEO Robb McDaniels, who revealed that the Covid pandemic has resulted in a 20% increase in releases through Beatport. This goes to show how valuable the platform is to Electronic artists and labels, especially with the lack of live gigs making every revenue stream much more important.
To help everyone optimize their release strategies (and increase their chances of getting a sweet paycheck), we’ve just added Beatport metrics into our Viberate analytics package.
It’s an absolute data lover's dream. For every artist who uses Beatport, there’s unique insights into their activities over the last 8 years: how their tracks performed, how an artist is currently doing compared to similar artists, what genres they make music in, who they collaborate with, and so on.
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We also calculate the artists’ “Beatport Health”, an overall assessment of their performance and rank — a metric you won’t find anywhere else.
Here’s what’s in it for you:
Monitor tracks’ performance through time
Besides seeing an artist’s most recent releases and chart positions, you can finally examine their (or your own) work more in-depth. You can check out their Genre (as it’s defined on Beatport), look at each track’s performance through time and determine peak positions, and even find out which labels they’re signed on.
To avoid double or multiple entries and the inevitable confusion that would follow, each track exists as a singular unit — meaning no matter how many times it’s been re-released, we still count it as the original track. The score is calculated for every single track, so each entry can be objectively measured and compared both ...
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Viberate - Medium