This article was first published on ostdotcom - Medium
Do you find yourself buying brand-new products only to throw them away later? Sometimes we throw things away just because we don’t like them anymore. Other times products are just cheaply built and don’t last as long as we expected. We’re all a little guilty of buying more than we actually need. We often forget that this habit is damaging to the environment.
According to Greenpeace, “Clothing production doubled from 2000 to 2014. The average person buys 60 percent more items of clothing every year and keeps them for about half as long as 15 years ago.” During her career at Amazon, Laura Alexander Wittig, CEO and founder of Brightly, experienced firsthand the waste that fast fashion was creating.
Wittig worked in the fashion vertical, increasing sales of shoes, handbags, and clothing. She was struck by the fact that most items were not meant to last — they looked as if they would fall apart quickly. In addition, she realized that free returns are damaging to the environment due to greenhouse gases released by thousands of delivery vehicles. She left Amazon to work as a Senior Strategist and Program Manager at Google where she was responsible for helping millions of Google users access crisis hotlines on Search in emergency situations. She began to think about how people can change the world with small changes in the way they pursue everyday activities.
“The traditional model of social-impact enterprises being funded by donations puts a lot of onus on the individual to find a company they believe in to donate to. That’s a lot to ask of people in this busy world” — Laura Alexander Wittig, CEO and founder of Brightly
Given her background, the idea of shopping and ...
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