This article was first published on ostdotcom - Medium
You spend nearly a year developing what you think can be one of the best mobile games out there. You submit it to the iOS and Android stores as a free-to-play app because you know people are unlikely to pay for mobile games. All is going well until you find out that users aren’t making in-app purchases. You would give anything for a balanced in-game economy and monetization strategy.
You’re not alone: finding a balanced in-game economy and monetization strategy is very hard for a mobile game. Ulas Bilgenoglu, Co-Founder and CEO of RadMule Labs, one of OST’s Partner Companies developing mobile games knows this well and says “if you find out that one percent of players make in-app purchases, you’re in a good shape.” Ulas has a background in working with mobile applications over the past six years. He also created several small games himself. Games have always been a passion for Ulas, as he started coding and playing games at age 10. Creating a game studio was always a goal from a very young age, but Ulas couldn’t find time or the right chance to do so. In 2015, he saw an opportunity and went for it! He started the RadMule Labs game studio to build mobile games.
RadMule Labs is a Turkey-based mobile application development company, capable of delivering results for iOS, Android and Windows 8 platforms. RadMule Labs also works with the best graphical design teams for prospective clients. The company focuses on new mediums: mobile is their core focus, while trying blockchain-based games. RadMule Labs works on game design, game economy, and monetization strategies.
“I see free-to-play as a challenge for the developer because making money from a free-to-play game economy is really not easy” — Ulas Bilgenoglu, Co-Founder ...
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