This article was first published on ostdotcom - Medium
Launching a brand ambassador program for your business is not easy. Hiring influencers is really expensive and hiring a group of gig-economy folks requires training to show them how to talk about your product. You can’t hire just anyone to love your product. The best ambassadors already use and love the product and collaborating with them should be meaningful. How can you find such an ambassador and build an authentic relationship?
“Time and again, your customers are the top-performing ambassadors.” That’s the opinion of Joshua Renfro, CEO of OST partner company TribeCoin, which develops tokenized ambassador programs. “Customers don’t require training overhead. They are naturally authentic ambassadors.”
Building ambassador programs has been a career niche for Renfro. He started his career at Lyft seven years ago, and pitched the idea of an ambassador program there. There weren’t many tech companies doing ambassador programs at the time. He ended up building a program that outperformed online ads for Lyft within 12 months.
After Lyft, Renfro consulted in ambassador programs for about 25 companies. He co-founded a Los Angeles-based marketing platform called Markett. After seeing the big picture of how different types of brands could utilize ambassador marketing, he founded TribeCoin.
A Better Way To Collaborate With Fans and Customers
The TribeCoin platform enables brands to collaborate with their fans and customers. It connects brands to brand ambassadors and helps them launch a digital cooperative. TribeCoin communities can work together toward a common goal.
“I always thought that fans and customers were the most effective advocates. I wanted to enable brands to work with them more effectively.” Joshua Renfro, CEO of TribeCoin
Essentially, brands have their own white-label dashboards to manage their programs. This is where they can ...
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