This article was first published on WePower - Medium
Climate change is probably the biggest challenge that humankind has to face. While we have spent years pouring money into different sustainability initiatives, it is clear that they are not getting us very far. We need to work on removing the obstacles in the fundamental energy market that are holding back the bigger transition.
Even though energy markets are in general extremely complicated (regulations, politics, infrastructure, etc.), we should focus on two key trends:
1. Corporate and industrial consumers are consuming two thirds of global energy
2. Green energy prices are dropping heavily everywhere in the world
These are significant trends that when amplified, will drastically speed up the global energy transition. We have found a way to bring all the market participants together and remove the barriers without the need to make any fundamental changes into how the energy markets are structured. We believe in unlocking the potential that is already there instead of artificially creating a new one. So instead of trying to move a mountain, we are leveraging the natural flow of a river.
Our mission is to remove obstacles so that everyone can use renewable energy to advance the transition towards a sustainable energy future.
The current contracting and pricing models were designed for the stable fossil fuel generator profiles and they often include carbon offsetting, making meaningful customer choice close to impossible. At the same time, the contracts that reflect the true nature of renewables are too complex. Only large multinationals with massive legal teams are able to chew through them and even for them, they take up to two years to complete.
This is all due to the lack of technology. 10–15 years ago, Smart Meters and big data analytics platforms were not yet available nor was the price of renewable energy competitive then. Now that the conditions ...
To keep reading, please go to the original article at:
WePower - Medium