This article was first published on News – FunFair
WHO THEY ARE.
What sorts of skills do you have?
Originally I headed over from NZ way back in 2005 where I had run some low-level marketing, involving CRM for B2B businesses and building some websites for showcasing products.
Once I arrived in the UK I worked for Commission Junction, the world’s largest affiliate company and delivered affiliate campaigns for some of the UK largest brands including Argos, TUI and Paddy Power. I gained experience in quite a few aspects of traffic generation, having worked with incentive, PPC, email, SEO, and software publishers to gain sales for my clients.
I then moved into a more technical driven role where I would hot desk at my client’s offices providing them expertise in implementing ad serving software for tracking and measurement. This allowed their digital marketing teams insight as to how to spend their marketing budget effectively. I would provide these services for social agencies like TBG and gambling clients like Betfair.
Following this role, I moved to Experian where I helped grow their newly acquired social marketing platform and ultimately their digital team. We were working with exclusive Experian data sets such as credit and affluence to overlay this data to our client’s campaigns. We worked with financial clients such as MBNA (Bank of America) and gambling clients including Coral.
Finally looking forward to getting involved in the start-up world, I moved to a blockchain-based company called TokenMarket where I provided marketing for time-sensitive ICO campaigns and had to work to tight deadlines.
So in summary, I have a skill set very centred in digital marketing, both from acquisition, retention and technical background.
What industries have you worked in- any related to cryptocurrency and blockchain?
As above, my first experience was working during ...
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