This article was first published on The AdEx Blog - Medium
As end users are raising questions and learning to value their own privacy, brands can no longer pretend that collecting data is something innocent, and the need of solutions that are gentle to the end user’s data becomes more and more ostensible. Luckily, privacy-first ad networks are emerging.
The rising concerns with online privacy
Protecting user privacy was central theme in both Google’s CEO Sundar Pichai keynote at Google I/O a few days ago and Mark Zukerberg’s keynote at Facebook’s F8 last week. While Facebook is mainly talking about privacy intents, Google introduced some real improvements for protecting end users. However, both keynotes were tailored in response to a rising trend of concerns among end users about their data.
Humanity is finally beginning to understand the price we’re paying for the rapid technological revolution we’re witnessing — and it’s our data. We’re are willingly (and often — unconsciously) feeding service providers information about our lives, purchasing habits, behavioural patterns and more — and we’ve come to the point where we begin to care about this.
Thank you for the trust issues, Cambridge Analytica
The Facebook — Cambridge Analytica scandal of 2018 is a horrendous example of propaganda and misinformation that led to one of the most questionable political choices for a nation in modern history. However, it also became a turning point in the public understanding of personal data and major inspiration for us to educate ourselves on protecting our data better. The emergence of GDPR — the comprehensive information privacy law of the European union came just in time shortly after that to further educate Internet users of the value of their private information.
What followed in 2018
It looks that one scandal was not enough for Facebook, so they stirred up some more. In June 2018 The New York Times broke the news that the company also signed deals with ...
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The AdEx Blog - Medium