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NEM HighLevel Marketing Plan
The New websites will form the cornerstone of NEM Marketing for 2020. Please find attached a high level summary of the proposed activity in Marketing up to and beyond launch of Symbol.
The first draft of the Marketing Plan, including Content & Channel, will evolve as the business and sales strategy develops through the year.
It is important that marketing supports Business Development to help generate leads and enquiries.
The role for Marketing in NEM
To create engagement & conversation built on Data, Digital, Experiences and Content.
We need to engage our audiences in an intelligent conversation about what NEM and Symbol can do for them, and how they can work with and benefit from it.
To succeed, marketing needs to become content-led (the combination of our own unique content, content we identify, package and share and content from our Community) and use insight and data much more effectively in understanding and responding to our audiences.
Thirdly, we need to create the right mix of channels to inform, inspire and sell.
The focus for Marketing in 2020 is to;
- Drive awareness & understanding of the NEM Ecosystem and position NEM at the forefront of the next evolution of blockchain.
Develop content to outline the role of and our ambition for the ecosystem.
- Build Community engagement
We will listen to the Community to understand what they need, how they would like to engage and contribute and co-create a Community Strategy and plan....
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