This article was first published on Viberate blog - Medium
Having a great team is essential for a company, but having the #1 techno DJ in the world is an advantage that no company in the world has.
With more than 25 years of career, DJ Umek is one of the highest-selling techno artists of all time. The man himself created more than 1.000 tracks and shared unique energy with his fans on more than 1.800 gigs around the world.
In the midst of UMEK becoming the number 1 selling artist on Beatport, there’s one question to be asked: How did UMEK succeed to maintain the consistency throughout his long career?
Essentials of UMEK’s success
Apart from producing incredible music, there’s a whole other part to Umek’s success: He was always great at understanding the music business.
Before Co-Founding Viberate, Umek Co-Founded Event management FM Agency, which is creating one of a kind pop up events with amazing international superstars. A few years ago Umek Co-Founded FM Musick — music and artists management company. After seeing many talented producers around the world with no opportunity to rise, he decided to create a 1605 music label that is mainly focused on new unknown artists that are struggling to get the attention.
Gaining a deep understanding of artists needs, he quickly found out there’s a huge pool of artists doing great music, but not understanding the trends and how to grow their careers. That’s when his interest in data was born. His team analyzed a ton of data and found patterns that they later applied to UMEK’s career.
They didn’t stop there. With the vision to bring the opportunity to make decisions based on big data to everyone involved in music, UMEK, Matej Gregorčič and Vasja Veber founded Viberate.
“Every artist wants to succeed and reach a #1 ...
To keep reading, please go to the original article at:
Viberate blog - Medium