This article was first published on Zcash
This article is the second in a three-part series about Zcash marketing strategy and perspectives. I invite you to look back at the 2018 Year in Review post and to look ahead with me as our 2019 marketing approach is introduced next week. Each quarter I will provide an update on my perspective about the market and the evolution of Zcash.
While the industry-wide prices and transactional activity have been low, development and investment in cryptocurrency infrastructure has been at an all-time high.
Large incumbents like Facebook and Microsoft have been building teams and projects, and well-regarded talent is leaving Silicon Valley companies to participate in blockchain projects. At Zcash Company, we have operationalized and animated some of the most advanced cryptographic research in the world. This work on zero-knowledge cryptography is now inspiring the creation of new companies and new ideas, focused on new use cases.
Massive amounts of money are flowing into the space, into new financial railroads — as evidenced by the $300M raise by Coinbase in October — and from large institutional investors and companies setting up global trading desks, including Galaxy, Cumberland, Circle and now Fidelity.
Tagomi Holdings has launched prime brokerage services for institutional investors, and the Intercontinental Exchange, the owner of the NYSE, has partnered with Starbucks and Microsoft on an exchange called BAKKT to help bring Bitcoin to the masses.
But really, we are in very early days. The foundations of the internet were created years before the advent of the “World Wide Web” and the pervasive use of browsers in the early 90s. We used telnet, ftp, usenet and gopher long before we had commercial browsers that allowed us to safely navigate content and commerce. Navigating the internet was too complicated for most people before the browser. ...
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