This article was first published on Viberate - Medium
Take a closer look at who your followers are with Audience, the newest addition to Viberate analytics.
Planning your promotion without really getting to know your audience is kind of like writing Christmas cards without knowing who you’ll send them to. It can be fun while it lasts, but lacks purpose.
That’s why we’ve just introduced a new useful feature in our analytics tool: Audience analytics.
Audience analytics are super helpful:
🎙️ If you’re an artist: You get to know your own audience — where they come from, which cities they live in, their age and gender structure, and how many you can find on YouTube or Instagram.
🔭 If you’re a label executive or event organizer. You’ll be able to see the differences in audiences for each artist on your roster or an artist you’re interested in booking, and evaluate your potential marketing efforts.
Without further ado, let’s see how it works.
You’ll find the new feature in the top menu bar on each Artist’s Analytics Page. If you’re a registered user with no active subscription plan, you’ll see the data only for the 50 highest-ranking artists.
Each Artist’s Page will show you the basic audience structure: their age, gender, and where in the world they come from.
🤳 See the Instagram, YouTube and TikTok Audiences.
Each artist’s audience is divided into three channels. This can serve as an interesting first insight into how strong (or relevant) each channel is for a specific artist, as well as how their fans are distributed worldwide.
🌍 Evaluate global vs. local popularity.
By examining the Audience maps, you can evaluate the scale of the artist’s popularity — are they more locally relevant, or are they reaching listeners globally?
🏘️ See which cities listeners come from.
The “Instagram Audience Insights” section displays the cities the fans live in. This gives you useful ...
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Viberate - Medium