Superhero rises — it’s time to fight back

This article was first published on æternity blog - Medium

Superhero rises — it’s time to fight back

æternity blockchain technology powering the next generation of social networking and content sharing platforms

Popularity of traditional social media platforms, news outlets and content sharing hubs is rapidly falling among tech-savvy users, due to the obvious and unscrupulous abuse of their data by the corporations controlling said platforms. Adding insult to injury, the centralised media platforms are using their position to push content and publish “news” to their users, all the while taking profits from the sources of the content for their service. On top of all that, they reserve the right to censor or even ban any user, keeping available content under tight control.

As the mainstream users are slowly becoming wise to the whole operation, they’ve started looking elsewhere for a place to call their “online home”. The race to become the prime decentralised social hub by attracting wide-spread adoption and the interest of influencers in the space is in full effect. The platform that comes out victorious will be one offering most sought after functionalities, as well as a fully decentralised and open-source structure.

One of the prime contenders — Superhero, built on the æternity blockchain, has just rolled out a long-awaited update for the platform. Boasting a fresh look, empowered with wallet subaccounts as additional social identities for its users, supporting many multimedia formats, it now also allows encrypted interactions with optional, embedded crypto transactions.

Superhero is fully decentralised, meaning that there is absolutely no third party involvement in any way, shape, or form — and never will be. That means nobody is controlling the operation of the platform, except the users themselves. Nobody can push content, or collect the users’ data and sell it to marketing companies. There is no censorship and users cannot be tracked or banned.

One of the functionalities that sets ...

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