Swap solar power for VB in Aussie-first program

This article was first published on Power Ledger - Medium
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Victoria Bitter has today launched Solar Exchange — a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter.

So, whether you’re giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you slabs of VB.

The Solar Exchange program allows participants to exchange credit on their power bill — obtained from generating excess solar at home — for VB. Every $30 worth of credit can be exchanged for a slab, which is then delivered straight to your door.

Brian Phan, General Manager Marketing Victoria Bitter, said: “Last year we put the Australian sun to work and started brewing VB with 100% offset solar energy. Now we’ve launched this Aussie-first program to thank those who have made the effort to go solar with some hard-earned VB.

“The only thing better than drinking the Big Cold Beer in the Aussie sun is earning beer while you do it. Plus it’s a real win-win for beer lovers and the environment.

“There are currently only 500 spots available. While we want to have more people exchanging solar credit for beer down the track, for now any beer lover who wants to participate should sign-up quickly at www.VBsolarexchange.com.au.”

The launch of the program follows Asahi Beverages’ acquisition of Carlton & United Breweries last year. The program is part of Asahi’s ambitious sustainability agenda, which includes a goal to be powered entirely by 100% renewable energy by 2025.

Solar Exchange has been developed in partnership with the 5-star rated energy retailer Diamond Energy, and Power Ledger, a blockchain-powered software platform that enables energy trading. VB will receive the solar credits it obtains under the exchange from Diamond Energy and re-invest them back into the program or towards the business’ broader sustainability ...

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Power Ledger - Medium

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