This article was first published on Stories by Aion on Medium
The launch of The Open Application Network and the updated Aion brand on November 4th was a significant milestone for both the project and our team. This launch included both a new POV and strategic direction as well as a major brand update. Although publicly the new brands appeared abruptly, their creation was months in the making so we wanted to share some insight with our community into the strategy and decisions we made to build these brands.
Last week Matt Spoke wrote a blog post explaining our new strategic direction which will give you more context before we jump into the branding below.
Branding The Open Application Network.
The branding for The Open Application Network was inspired by the Swiss Style used by IBM during the late 60s and early 70s; the dawn of the personal computing age when the promise of what technology could bring felt equal parts exciting and science fiction.
We didn’t want the brand to feel like yet another tech company with a two-syllable name set in a lowercase sans-serif typeface hell-bent on being the cool new thing. Instead, we embraced a simple, warm, utilitarian style with an aesthetic rooted in a deep sense of purpose before beauty.
Even calling the brand “The Open Application Network” was a decision made to help reinforce the idea that The OAN isn’t just another tech start-up but a public utility. A longer, more official sounding name reminiscent of organizations like the Metropolitan Transit Authority or the Environmental Protection Agency helps reinforce how developers should think of this public infrastructure.
The Open Application Network’s Primary Brand Logo
The Open Application Network’s primary logo is set in Aeonik. This typeface seemed almost kismet given the official digital asset of The OAN is Aion. How could we say no to that? The word-mark’s accompanying ...
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