This article was first published on Enjin - Medium
How to Gain Thousands of Community Members Before Launching Your Indie Game
This guide will provide actionable strategies to help you market your game to thousands of players while creating a thriving online community and player base before launch.
Marketing your game is hard because, quite frankly, it’s just not as fun as making it.
Today, I’ll show you how nine pioneering indie game developers have used simple marketing strategies to gain thousands of community members before launching their games—and how they’ve done it through fun and exciting social gamification where everybody wins.
As a game developer, I imagine that you do what you do because you want to create memorable experiences, give people something to hold dear, and have some fun while you’re at it.
But the only way you can deliver that kind of experience is through your game… right?
Actually, there is a powerful new way to make marketing your game fun while delivering value above and beyond your game’s ecosystem—and you can deliver it before your game even exists.
By creating a real-life economy that operates independently of your game, you allow it to take on a life of its own.
A life that’s far more valuable to everyone involved.
Escaping Walled Gardens
Are walled gardens better at locking users in or keeping them out?
It’s time to remove the walls that separate you from the world of players yet to discover your game.
By allowing your in-game assets to extend past your walled garden and organically reach new players, you will meet them where they are and invite them into your realm.
These indie game developers have used this approach with great success, organically building their communities into the thousands — prior to launching their games.
- War of Crypta: 3,000+ members
- AlterVerse: 2,100+ members
- Bitcoin Hodler: 2,000+ members
- Cats in Mechs: 2,000+ members
- 9Lives Arena: 1,900+ members
- Age ...
To keep reading, please go to the original article at:
Enjin - Medium