Theta Network’s enterprise vision for Multiexperience Development Platforms (MXDP) vendors like SAP…

This article was first published on Stories by Theta Labs on Medium

Theta Network’s enterprise vision for Multiexperience Development Platforms (MXDP) vendors like SAP and Salesforce

It’s not a secret that Theta Labs has spent significant time exploring and driving blockchain technology discussions with large Global 1000 enterprises. These efforts have yielded results like bringing on-board Google, Sony and Samsung as Theta Enterprise validators, media companies like MGM and Lionsgate as content partners and Japan’s LINE corporation and Korea’s Kakao Klaytn as growth partners in Asia. However, the application of Theta’s blockchain technology in enterprises goes well beyond these examples. We see the evolving enterprise blockchain market really beginning to get traction beyond the early pilots.

Theta’s vision for this market goes far wider and deeper than these examples. In particular, we’re very excited about “Multiexperience development platforms” (MXDP), an emerging area of enterprise applications. “By 2024, one in three enterprises will use a multiexperience development platform to increase the speed at which IT and business fusion teams work to deliver successful digital products,” according to this Gartner report. “These digital user experiences increasingly span multidevice, multitouchpoint and multimodal interactions, and is therefore a multiexperience journey.”

In order for these digital experiences to seamlessly flow from web apps to mobile, IoT and wearable devices, across new types of custom chatbots, voice and video apps require an underlying infrastructure that supports distributed video, data and media delivery. This is an unique opportunity for Theta to become a household name in every global enterprise, to be the fabric underlying these cutting edge multi experience applications. According to Gartner’s magic quadrant of MXDP vendors, companies like SAP and Salesforce stand out as visionary leaders in this category.

We’re thrilled to see forward-thinking visionary technologists like Andrew Lunde from SAP begin to explore and get hands-on experience with Theta blockchain as detailed in his blog here.


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Stories by Theta Labs on Medium

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