This article was first published on Ubex - Medium
The Ubex project has signed an agreement with the Yandex Advertising Network (YAN). The agreement foresees the display of ads from Ubex over all Yandex Advertising Network channels.
The agreement signed between Ubex and Yandex, the largest advertising network and equipment supplier in all of Russia and the CIS, marks an important milestone for the Ubex project. The conclusion of the agreement will allow all of Ubex’s clients to display their ads over the Yandex Advertising Network.
In the near future, Ubex clients will have the ability of performing ordering operations inside the Yandex Advertising Network through the Trading Desk.
The Yandex Advertising Network (YAN) is an ad-serving platform that consists of websites, mobile apps, Smart TV apps, and videos. Ads from Yandex.Direct are served in ad blocks on these platforms.
Only quality web resources with high traffic can join the Yandex Advertising Network. Each resource that requests to join the Yandex Advertising Network must pass a multi-step moderation to ensure it complies with the Terms of Participation. Yandex does not allow web resources to join the Advertising Network if they publish low-quality content or were created solely to make money through ad placement.
Currently, the YAN audience comprises tens of millions of users and a large percent of them don not overlap with Yandex search users. Therefore, placing an ad on YAN websites will allow expanding audience coverage.
The Ubex project continues to develop as it signs more agreements with leading advertising networks and platforms to ensure greater coverage for its clients. We have signed eight more partnership agreements with different SSPs. We will be ready to share details next week. Stay tuned for more news and updates from Ubex.
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