Upland Blurs the Boundaries of the Real and Virtual Worlds

This article was first published on eosio - Medium

Upland Co-Founder Idan Zuckerman explains how Upland, a blockchain collectible game, allows players to truly own virtual objects that are linked to the real world, and how this could disrupt the casual gaming industry.

Can you introduce Upland for us?

Upland is a fun, blockchain-powered, property collectibles game that blurs the boundaries between the real and virtual world. We believe Upland has the ability to spearhead a new type of movement; we call it the Ownership Revolution. People who play Upland can experience true ownership of the digital assets they collect in the game, with provable scarcity and ownership supported by blockchain technology.

Where did the initial idea for Upland come from?

As friends combining decades of experience in both the casual gaming and decentralized economies industries, we were looking at the different ways blockchain technology can disrupt a $50B casual games industry.

One game night, after playing Monopoly and watching the Netflix series “Stranger Things,” we got thinking about a property game in a parallel universe.

We believe properties that are based on real-world addresses are the ideal collectible NFT, and can serve as the foundation for a phenomenal location-based game. We knew we’d need to make the game super easy and accessible to play in order to be successful with mainstream audiences, which is why we’ve opted for a unique approach to blockchain gaming by reducing the traditional technical barriers to entry.

Can you introduce the team behind Upland, and tell us what makes it special?

We have a very diverse team and our founders are serial entrepreneurs from various business and technology backgrounds.

My own background is in heading up product and engineering organizations. I started my career in a special tech unit in the IDF (Israel Defense Force) where I led the developer and IT teams. After shifting to Consumer ...

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