This article was first published on Viberate blog - Medium
Whichever industry you work in, you probably know that data is the strongest source of understanding your business. In order to learn and predict what the future holds, it’s crucial to analyze the data and transform it into invaluable information to boost performance.
We started to collect data from electronic artists a few years ago with an idea to create real insights into the music industry. Now we are analyzing 5 billion data points from more than 350,000 artists, 500,000 events and 90,000 venues on a daily basis, and it’s hard to resist not to use all the insights to bring something completely new to the world.
Most of the time we are all stuck in the same routine, same places, where nothing can really surprise us. It’s hard to discover something new and exciting. Been there, done that, few too many times. We want everyone to find their perfect place filled with new experiences that they’ll remember for life. That is why we focused our minds on developing a personal nightlife guide that will find all the hidden gems you’ve been craving for.
Tonight app is a personalized tool that helps you discover the best bars in town, catch a handpicked event, enjoy multiple free tickets & drinks, and even feel the vibe of any event without being there.
After months of development, Tonight app is now being beta tested in our capital — Ljubljana, Slovenia and we have to say we are blown away with the number of users that joined our first testing group. To build an App that would convince millions of music fans around the world, we know that the features, functionality and design need to be perfect.
So we are monitoring and analyzing more than 70 different touchpoints of the App. We invited numerous users to our headquarters ...
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Viberate blog - Medium