This article was first published on Stories by AppCoins Official on Medium
What are AppCoins Credits (APPC-C) ?
By Paulo Trezentos CEO AppCoins
One of the areas in which AppCoins innovates is the way developers can use advertising to acquire users.
The AppCoins model changed the industry standard: 1) the developer pays only if the user pays 2 minutes of attention, 2) the user receives 85% of the developer’s investment and 3) everything is registered in the blockchain and is auditable by both the developer and the user.
As defined in the original AppCoins paper, the rewards received by the user have to be spent in In-App Purchases and cannot be cashed out, to incentivize a circular economy.
Besides the AppCoins rewards, other interesting use cases can be devised where the user should not be able to cash out. For instance, giving a bonus for every transaction that can be used in future purchases.
The high level requirements of the AppCoins Rewards were:
- REQUIREMENT 1 — To build trust between the end user and the app developer, with the guarantee that the Credits given exist and the right to them is registered in a persistent and immutable way.
- REQUIREMENT 2 — The end user would not need to have ETH to receive the Credits.
- REQUIREMENT 3 — The Credits can be used to buy digital items inside apps and games but cannot be cash out in an Exchange (Binance, etc…).
Over the last 3 months, the AppCoins Team explored 3 technical approaches to implement these requirements:
- New token (Class B)
- State / payment channel
- Escrowed contract
The creation of a new token (Class B) that would be exchanged with regular APPC through a smart contract would require several operations on-chain, requiring the end user to have ETH to support the earning and spending operations. A state/payment channel could be modified to not allow the cash ...
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