This article was first published on Stories by Nucleus Vision on Medium
We assume that online shopping is convenient and customer friendly. However, surprisingly, in 2018, online sales represented only 11.9% of the world-wide retail market. 82.5% of all sales are still predicted to take place in brick-and-mortar stores.
Now, isn’t easy to understand why stores like Amazon, Alibaba, Pepperfry and Myntra have been opening offline stores that complement their e-com offerings? There are a number of advantages this omnichannel experience can offer to retailers.
According to a recent study, 90% of all online shoppers do not complete a purchase because of high shipping fees and delivery timeline that stretches beyond 2 days. To make shipping more cost-effective and give customers the convenience they’re looking for, many retailers have turned to the Buy Online, Pick Up in Store (BOPIS) model.
Through this model, customers can complete purchases online and pick up their merchandise at their preferred retailer outlet. If the product is already in the shop’s inventory, shipping is not needed at all. If it isn’t in the inventory, the delivery distance is shortened and thus shipping costs are reduced. For the customer, the convenience is maintained as she/he can walk into the store, pick up the order, and go back home without wasting any time.
Cross Marketing And Returns
When it comes to fashion, footwear, and lifestyle accessories sizes matter. For you, as a customer, it can be frustrating to get a delivery, find out it doesn’t fit, send it back and then have to order a different size and wait for it to be delivered. From the retailer’s perspective, the shipping and return costs affect the profit margin.
By offering an omnichannel experience, this issue can be tackled quite effectively. Customers can walk into their neighborhood outlet and pick a different size and try it on before making the exchange. For ...
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Stories by Nucleus Vision on Medium