This article was first published on Zilliqa — Official Blog - Medium
Zilliqa Monthly Newsletter — May 2020
It’s been a busy yet highly rewarding month at Zilliqa.
Not only have we surpassed 4 million transactions since the launch of our mainnet last year, but we’ve had unprecedented engagement from our community, thanks to our two big SocialPay campaigns.
This rewards-based model really marks the beginning of something innovative and powerful for the crypto and advertising industries, and we’re excited to see how we can leverage and develop it. Furthermore, the project was a successful case study in teamwork, gathering experts from platform team, developers, and of course marketing and community managers. It took a round-the-clock effort to bring SocialPay to fruition, but together with your support…we made it happen and enjoyed resounding success.
SocialPay Marketing & CSR Campaigns
Following SocialPay’s stellar preliminary campaign results (see above) — we went on to try something slightly different in our second attempt. SocialPay 2.0 was designed on a smaller scale and with Corporate Social Responsibility (CSR) in mind — given the current climate dominated by the Covid-19 pandemic.
In this second edition, we rewarded 300,000 $ZIL to 14,308 global users. We matched the same amount — 300,000 $ZIL — as our donation to Singapore Red Cross, as promised. The Twitter-focused campaign saw great success, recording over 38k mentions of #ZILCovidHeroes. Within the 26–27 May period, we also saw 1216 new wallet registrations through our bot-ler Zeeves!
Growing our Global Community
As part of our efforts to grow our global community and make sure they have access to accurate information without a language barrier (and to encourage people to have their own conversations and meet-ups), we’ve been encouraging and facilitating the creation of more community-run groups. In May, we oversaw creation of two groups: ZilliqaIndia and ZilliqaTurkish. As of today, we have our eyes on 12 different community groups.
We will continue ...
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Zilliqa — Official Blog - Medium